Food illness led to multi-million dollar business

Everyday, people die from food poisoning. In order to prevent our family from hard brought by food illness, you should definitely know the simple safety tips.

For sure, you would not eat contaminated food or drink contaminated water. But in many parts of the world, some people don’t have much choice. The little food they do have is rarely subject to the quality assurance standards that developed nations take for granted.

Image result for jessica sepel

Food poisoning is a major problem especially in third world countries. With the global population expanding at unprecedented rates and famine levels expected to raise preventing food from spoiling is a major concern, there just isn’t enough for it to be wasted.

When does food start to spoil? It starts when the chemical composition of the food starts to change and the rate of this changed is determined by several factors including the level of oxygen the food is exposed to, the temperature the food is stored at, its water level, the level of light its exposed to, naturally occurring enzymes, and the various microorganisms such as bacteria and mould the food is exposed to.

To control this rate of change, lowering the temperature is one of the most commonly used methods. Before the advent of modern refrigeration this was often achieved by storing the food below ground level, when there is ice and snow.

Nowadays, we are using modern freezers and fridges to preserve our food. At this very low temperature the water present in the food turns to ice, which means the water is unavailable as a medium for bacteria to use for growth and reproduction. A low water level also prevents the effectiveness of the naturally occurring enzymes.

Food safety is important especially if you are in business. However, in some instances food illness can lead to positive results. How?

Read this article from WA Today:

Why Do Customers Choose One Business Over Another?

Image results for favorite brands

As a small business, it is important for you to ask yourself “Why should your customers choose you?”

One of the most important your small business should consider is to define why your customers should choose your business over your competitors especially in today’s digital age. By knowing this, you will be able to come up with important strategies on how to present your product or service as the best option available. Keep in mind that customers in this modern age have the ability to quickly search for the products and services they wish to purchase and if you don’t tell customers why they should choose you, they’ll most likely move on to the next option.

There are a number of angles you can look at wherein you can make your business different from the rest. One of the most well-known, common ways to make your product or service a better choice is by making it cheaper. However, according to research, there are three main reasons why customers leave businesses, and price was just as low as 15%.

Customers nowadays are smarter than before. They already know how to pick the product or service that best worth the money they pay. For more on how to build your business into something that is considered as your customers’ best choice, read the blog post by The Australian Small Business Blog:

PAST FAVE: 4 essentials for starting a business in Australia

Image results for start a business

Being able to do what you want, when, with whomsoever, wherever and however you want is what freedom all about. Others described it as ‘being able to wake up when you finished sleeping!”. The most common road taken to such freedoms as described above is by becoming a business owner.

Generally, there are many benefits one can get for becoming an entrepreneur. They mostly explain why anyone would want to face the risk and frustration of owning a business. Starting a new business involves investing in substantial resources, particularly money. In addition to money, you also invest time and effort. The initial learning curve is steep, many things can go wrong and a new business owner has to learn things fast to avoid failure.

But yes, becoming an entrepreneur is still worth taking despite all the frustrations and risks. Normally, the best reason is being able to explore your true passion. This is opposed to dragging yourself everyday to a dead-end job. It may seem silly but sometimes this motivation alone would motivate a person to persist against great odds, when others give up, in the pursuit of his goals.

Becoming a business man means that you become your own boss. You got your own time, and you earn what you have worked for. So have you already decided to become a business owner?

To know the right steps on starting a business in Australia, read this:

Instagram Marketing Strategy for 2016

Entrepreneurs turn to social media to bring in more customers. While social media marketing is a popular trend to businesses, many of them overlook Instagram as it is smaller operation when compared to Facebook and Twitter.

How to Add Paragraph Spacing to Your Instagram Posts

However, this concept about Instagram is a mistake. A smart entrepreneur needs to use Instagram if he or she wants to find more clients.

What is Instagram? Instagram is a mobile application that is based on images and short videos. When marketing your company, you can use images to show off your product or service. A picture is valuable as it can say a lot about your product and can give your targeted customers a lot of information. This is especially important when selling food, weight loss products or any other items that people love to look at and enjoy.

There is no doubt that using the Internet to market a product, service or idea, your goal is to go viral. If a site or idea goes viral, one will make a lot of money and find plenty of new and excited visitors. For this reason, when using Instagram, one needs to make sure they provide true value to a visitor. Then, and only then, one can see the photo go viral, which will result in popularity.

For more tips about Instagram marketing especially this 2016, you can check out this article:

Three Ways to Rev Up Your Company’s Marketing Engine

Why should company care about its marketing strategies? The value of marketing is beyond measure and an owner can reap many rewards from a proper plan. The successes or failures of any business reside in the company’s marketing plan and structure. The amount of work that goes into a marketing plan can be exhaustive but exciting at the same time. With a number of different aspects of advertising, the public relations and a healthy promotion plan are imperative to the optimisation of the overall sales.

Marketing should be the primary focus of your company unless you are well known in the area you live in. You need to implement certain marketing strategies along with product creation or the types of service that you offer. Without the marketing portion of a business plan, it will be very much like talking to a brick wall. No one can benefit from the amazing products and services that you offer if they have no idea you exist.

Once your company are able to come up with a great marketing system, people will be able to see exactly what you are offering. Your chances of customer retention as well as your referrals will increase. When a business first begins, it is important to enable these techniques in order to generate higher sales and show the world what you’re capable of doing.

Perth Business News

According to an interesting article posted at, there are three ways to rev up your company’s marketing engine. You can read the full article here:

Mergers And Acquisitions – M&A

Perth Business News

In the business world, business mergers and acquisitions is a frequent occurrence. Since there is some confusion by what a company merger as well as an acquisition is, it is important for you to deeply understand this process especially if you are planning to go into this process.

Whenever a company merges with another business, they combine the business entities to create a new system. For example, Company A merges with Company B. When merged, the brand new business becomes Company AB with stock being reissued in the new company’s name. When speaking of your procurement, we are referring to a takeover of another company with the acquired business ceasing to exist.

Business mergers and acquisitions don’t invariably work out for the best. There are some acquisitions that haven’t gone so well. Because of an acquisition, there are some companies facing major losses because of elevated expenditures and loss of revenue.

Whilst some acquisition may not have been the very best move, a few has constantly on the display development in the financial area and is also steadily bringing services to market. These companies have as well additional several more pharmaceutical companies to its listing of acquisitions.

If you want to learn more about merger and acquisitions, check this out:

Why online video is the future of content marketing

In order to keep up with the competition in this competitive business world, you have to make use of many unique marketing strategies. Some businesses go with internet marketing; others go with affiliate marketing or even network marketing. There is another technique that can be just as useful called online video marketing, and you’ll learn how to harness its power in this article.

Perth NewsWhen creating a video that markets your business, you need to become confident. You should feel confidence in its capabilities and values so in your video so that customers are going to see you as an ambassador for the product.

Secondly, you should use your creativity but not too much. In other words, your video should be creatively made that it can catch the attention of your viewers and potential customers. However it should not be too creative that your viewers will not understand the message you are trying to convey or too annoying.

Your marketing clip should be clear both video and audio. Make sure that it is of excellent quality so that it is understandable. It doesn’t have to be too long; as long as all the message you are trying to tell your customers fit, it is already good.

Online video marketing is a great marketing strategy. In fact according to The Guardian, it is the future of content marketing. Read the full article right here:

Five tips for starting an online business

Many people decide to leave their jobs and decide to start their own business. Truly, entrepreneurship brings numerous advantages to an individual. However, starting a business is risky. This is the reason why some are hesitant and somewhat scared.

Perth newsStarting your own business can require thousands of dollars of investment just to get off the ground and majority of all new businesses fail in the first year. In addition to that, before any profit is made, things like product inventory, incorporation, advertising, employees, accounting, insurance, licenses, commercial space etc. have to be paid for.

Why not do business online? Thanks to modernisations like the development of the digital world, a lot of risks of starting your dream business have been taken away. There are still start-up expenses involved in the beginning but they are not nearly as high as starting a brick and mortar business.

Furthermore, there is no immediate need for employees; you have freedom of your time and many other advantages. Operating business online also means that the whole world has access to what you have got to offer, are at the fingertips of a growing online market, and you can inexpensively test your market.

Now, you already know the reasons why doing online business is a smart idea. However, do you know how to start?

Find out the secrets on how to start an online business from this post: